Haircuts, couches & mild dysfunction: Why “Must See TV” must always be comfy.

Gods of Advertising

the-big-bang-theory
Pablum or gold? Both.

The most watched show on broadcast TV is The Big Bang Theory. A few weeks ago each of its primary cast inked deals worth a million dollars per episode. Last decade the big show was Charlie Sheen’s Two and a Half Men. The decade before that it was Friends. In the eighties I don’t recall. Was it Cosby?

So these are the shows that define the decades in American popular culture. Not Mad Men. Not Breaking Bad. Those shows get all the press but TBBT gets all the viewers. Like it or not, it is these slickly made and arguably idiotic sit-coms that tell the tale of us.

What is it about certain ensemble comedies that keep young professionals glued to broadcast TV? They all feature a big star or create one (Charlie Sheen, Bill Cosby, Jennifer Aniston, Jim Parsons) but I…

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